Photography is an art. Apart from the clicks and snaps and flashes, a lot goes into making a picture worth a thousand words. Be it lighting or be it the background, every detail has to be precise before you get your perfect shot.
In this fast-evolving world, a photographer not only has to create magic with his camera, he/she also has to market this magic to the right audience, with a touch of uniqueness, elegance, and beauty. While there are a plethora of marketing strategies that one can take up, social media is every man’s refuge these days. Facebook, Twitter, Instagram have become a safe haven for all those who wish to share something new to the world. Photographers, nowadays, work harder to catch a spotlight on such platforms. Another popular marketing forum is blogging. Over the years, blogging has emerged as a very effective medium of sharing and marketing one’s product to a wide viewership.
WPC brings to you a few basic tips to become a Photography blogger to attract an interested viewership and an easy clientele!
1.Give A Personal Touch
Blogs on photography are different from blogs written by photographers. The basic reason behind this is that the latter gives you an insight into what makes a particular photographer successful. A touch of personal experience and expertise will always tend to interest the reader more and add a sense of authenticity to your piece. For example, a simple set of tips to click a good picture won’t have as much of an appeal as a blog that talks about what you personally do to click the perfect snap. Also, talking about why you became a photographer or what made you choose a particular genre reflects a personal side to your work and that’s a definite attraction for every reader.
Photography blogs need to be versatile in terms of the theme they’re based on as well their content. Even if you work in a particular genre of photography, it’s important that you explore as much as you can in that field. In case of Food photography, you should cover all kinds of cuisines and restaurants and not just stick to one set theme. Also, the topics you cover should vary. For example, if one blog talks about the restaurants you visited recently, the next can probably talk about what’s the right kind of lighting to pair with food.
3.Introduce A New Technique Or Trick Every Time
In every blog, regardless of its theme, you should add small but significant tricks or techniques that you use on an everyday basis. To make your blog more popular you need to give the readers something that isn’t part of the pre-set book of instructions to be a photographer. For instance, in one blog you can describe how to make personalized “bokeh” and in the next, you can talk about what kind of special editing features you prefer to use.
4.Don’t Give Away Too Much
Having said that (refer to tip no. 3), it’s also important to always keep the audience guessing. You can’t reveal a little too much on your blog because your uniqueness is your strength. Just as a magician never reveals the truth behind his tricks, so can’t you let the readers know every detail of what makes you so good. Just add bits of advice and tips and snippets of what you personally do, but never tell the whole story.
5.Have A Personal Project Every Now And Then
To maintain a stable viewership, it’s important to keep them on their toes. Set on a personal project every now and then and blog about your experiences. This will not only spice up your blog, it will also work as a useful marketing tool in the future. Travelling is the best way to do this. Be it food, fashion or street, travelogues as part of your blogs will harbor a lot of popularity within days.
6.Being different makes all the difference
The industry is home to innumerable aspiring photographers who take up blogging to reach out to their dream audience. To stand out from the crowd, you have to tell the readers why you are different. Let your readers know what makes you unique. From simple DIY tricks to unusual lighting techniques to your funky writing style, anything that makes you different will make you better than the rest. So don’t follow the crowd and carve your own niche.
Beginners and amateurs who aspire for an adventurous and fruitful photography career can log on to WPC’s website and apply for our online photography courses. Easy-to-follow, affordable and taught by the best photographers in the circuit, these courses will help you transform your passion into your best skill..!
Log on to https://www.worldphotographersclub.com/ and register today!
Written By Smriti Rajiv Sharma