1.You Need To Know Fashion
This may be the most clichéd tip for an aspiring fashion photographer but it’s also the most important one. To capture the right combination of colours, the perfect angle of a skirt and to resonate the radiance of the fabric, you need to know everything about the dress or piece of fabric that you are clicking. If you have a knack of understanding colours and fabrics, you’ll be able to direct your photo shoot more efficiently and determine what’s best for your portfolio.
2.Be Active And Opinionated
If you’re working with a team of hairstylists, fashion designers and set designers, you must not depend entirely on their expertise. You need to be active and pay attention to the smallest of details. It’s important for you to voice your opinion about what’s more suitable for the picture since you are behind the camera and have a better insight of how colours and fabrics are going to be reflected in a frame.
3.Illuminate The Frame
Lighting is the pillar of a good photo, period. But in the case of fashion photography, lighting becomes even more essential as every colour radiates differently in a different light. Also, you need to know what kind of light you should use. While hard light can sometimes create rough shadow transitions and also make the fabric look course, soft light allows more diffusion and form a finer and more detailed frame.
4.Know Your Fabric
Knowing about what fabric your model is wearing, is very important. Fashion apparels are available in a variety of fabrics like cotton, silk, nylon etc. while some fabrics like velvet absorb light, others like silk reflect it. Similarly, the finely threaded fabric will appear smoother in a frame while a loosely woven cloth will appear course. So during every photo shoot, you must know what kind of fabric you’re capturing in your camera in order to get the perfect picture.
5.Make Them Look Beautiful
What your model is wearing is complimented by their makeup. Therefore you need to ensure that your model’s makeup is perfect. Whether it’s ramp-worthy bright and glittery, or whether it’s subtle with nude shades, the makeup should only complement the apparel and not take away the spotlight.
6.What You Wear Is Important
Now you must be wondering, why anything that you wear would be important for the portfolio since you’re behind the camera. However, the colour of the photographer’s clothes is crucial to the shoot. This is because colours reflect light and if you wear a bright colour like yellow, you will plunge the picture into a tinge of yellow because of the light your clothes will reflect.
7.Travel And Explore
Fashion photography is a genre which essentially requires more exploration in terms of variety. The need to travel around to shoot a portfolio arises from the need to capture variations in a frame. If you travel around and shoot different styles, fabrics, fashion-traditions and designs, you have a better chance of creating an attractive portfolio.
Written By Smriti Rajiv Sharma