What's New ? The Sony A7R III

Published by WPC Official Blog on Apr'25,2018

1 | 328


What's New ? The Sony A7R III

WPC Official Blog
1 | 328 | Apr 25, 2018

With the launch of a new camera in the market, every photography enthusiast gets excited to get their sights on the latest piece of technology and to know every little detail of the new product. Even as some people may think, “How much can there be to improve in a camera?” a photographer knows, that there’s always more.  Just when you think it’s perfect, it gets better. So here is another update on what’s new in the market.

WPC brings to you the specifics about Sony’s latest mirrorless camera: The A7R III. 

         How does it get better than this?

 

  • Let’s talk about all that is new & cool about this model. The much talked about feature that Sony has introduced is (videographers, hold your breath!) the new HLG (Hybrid Log-Gamma), along with the usual S-Log2 and S-Log3 grading options.
  • Sporting the ability to shoot at 10 fps (RAW or JPEG)-which is 5 fps higher than A7R II-the A7R III has an impressive autofocus system which offers 399 phase-detection and 425 contrast detection AF points, up from 117/25 on the MkII. You can click pictures in burst mode without the issue of shutter blackout, something only the Sony flagship A9 offers.
  • Another cool feature is the Pixel-Shift Mode that Sony has introduced for the first time, to combine the pixel shots taken in mili-seconds and create one massive 169.6-megapixel file. In this mode, four sequential shots are taken within an interval of half a second, each offset by a single pixel (about 1 micron) using the sensor-shifting image stabilizer. After merging these separately captured pixels, the camera produces a full pixel of each primary, giving you a single frame of perfection.  

         What’s in the camera?

  • Compact in a 35mm full-frame, this 42.4-megapixel camera with a Back-Illuminated Exmor R CMOS Image Sensor, is (as some may believe) already in the race to become one of the most favorite choices for photographers, for a high-resolution picture.
  • Sony has provided a sensor that uses a gapless chip with an anti-reflective coating as it “dramatically improves light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.”
  • The A7R III is designed to shoot 4K footage at 24 or 30 frames per second, and 1080p video at 120 frames per second, making it an ideal choice for videographers and filmmakers.
  • Stabilisation: The a7R III has an ISO range of 100-32000 (expandable to 50-102400). So it gives you better clarity even while clicking moving objects, due to its 5-axis image stabilization.                             

          

 

         Physical features:

  • Packed with an LCD resolution of 1.44M dot and a 3.7-million dot OLED electronic viewfinder like the A9, the A7R III also sports an all-new multi-selector joystick to quickly navigate through focus points, along with an AF ON button to activate focus.
  • A new and interesting feature includes the dual USB slots; one for USB-C (the first in any camera), and one for micro USB. It also has dual SD slots and will wear a price-tag of $3200(US)/£3200(UK).

Image Credits - www.digitalrev.com and www.petapixel.com 

Written By Smriti Rajiv Sharma


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With the launch of a new camera in the market, every photography enthusiast gets excited to get their sights on the latest piece of technology and to know every little detail of the new product. Even as some people may think, “How much can there be to improve in a camera?” a photographer knows, that there’s always more.  Just when you think it’s perfect, it gets better. So here is another update on what’s new in the market.

WPC brings to you the specifics about Sony’s latest mirrorless camera: The A7R III. 

         How does it get better than this?

 

  • Let’s talk about all that is new & cool about this model. The much talked about feature that Sony has introduced is (videographers, hold your breath!) the new HLG (Hybrid Log-Gamma), along with the usual S-Log2 and S-Log3 grading options.
  • Sporting the ability to shoot at 10 fps (RAW or JPEG)-which is 5 fps higher than A7R II-the A7R III has an impressive autofocus system which offers 399 phase-detection and 425 contrast detection AF points, up from 117/25 on the MkII. You can click pictures in burst mode without the issue of shutter blackout, something only the Sony flagship A9 offers.
  • Another cool feature is the Pixel-Shift Mode that Sony has introduced for the first time, to combine the pixel shots taken in mili-seconds and create one massive 169.6-megapixel file. In this mode, four sequential shots are taken within an interval of half a second, each offset by a single pixel (about 1 micron) using the sensor-shifting image stabilizer. After merging these separately captured pixels, the camera produces a full pixel of each primary, giving you a single frame of perfection.  

         What’s in the camera?

  • Compact in a 35mm full-frame, this 42.4-megapixel camera with a Back-Illuminated Exmor R CMOS Image Sensor, is (as some may believe) already in the race to become one of the most favorite choices for photographers, for a high-resolution picture.
  • Sony has provided a sensor that uses a gapless chip with an anti-reflective coating as it “dramatically improves light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.”
  • The A7R III is designed to shoot 4K footage at 24 or 30 frames per second, and 1080p video at 120 frames per second, making it an ideal choice for videographers and filmmakers.
  • Stabilisation: The a7R III has an ISO range of 100-32000 (expandable to 50-102400). So it gives you better clarity even while clicking moving objects, due to its 5-axis image stabilization.                             

          

 

         Physical features:

  • Packed with an LCD resolution of 1.44M dot and a 3.7-million dot OLED electronic viewfinder like the A9, the A7R III also sports an all-new multi-selector joystick to quickly navigate through focus points, along with an AF ON button to activate focus.
  • A new and interesting feature includes the dual USB slots; one for USB-C (the first in any camera), and one for micro USB. It also has dual SD slots and will wear a price-tag of $3200(US)/£3200(UK).

Image Credits - www.digitalrev.com and www.petapixel.com 

Written By Smriti Rajiv Sharma