To add a sense of purpose to our mundane lives, we always establish momentous milestones, achieving which gives us a sense of fulfillment and pleasure. There is never a set of rules that govern artistic thinking. In fact, abiding rules is a clear indicator that you are not on the right path. The ones who break rules and defy clichés are the ones who can actually feel their skills ameliorate.
It is good to click photos for self-admiration and self-satisfaction but spreading creativity isn't really a bad idea either. You must be able to recollect the rejoicing moments you could experience as a child, when the teacher appreciated the hard work displayed by you in multiple ways: in your notebook, the assignment for the fall, the chart papers for annual assessments or simply in the way you read a story written by you to your classmates. There is no running away from the fact that we are social animals and social acceptance and admiration is somewhat innate in our existence as such.
Artists love to display their talents through shows, performances, talent hunts and exhibitions, to satisfy this innate social character and also to earn some hard earned money. Holding exhibitions is a sign of how serious you are about your passion. Here is a quick guide for you to understand and then implement a successful exhibition.
Location of the gallery
It is better to not have an exhibition then having it at a place that is devoid of the intended gentry. When you put your heart and soul into exhibiting years of your hard work, you must think twice before deciding on a location.
A couple of good places would include community centers, educational hubs, halls adjacent to tourist attractions and famous Coffee shops.
Some of the good galleries are Art Heritage Gallery, National gallery of modern art, etc.
Build a concept/ theme of your exhibition (according to your target group)
Your target audience could be youngsters, press, dignitaries, art dealers, art collectors, friends or business leaders (product and site photography). So, a well-diversified theme should also be in place to ensure a sense of attachment to the viewers!
If you could ensure proper lighting conditions in the image and not in the hall, the whole purpose is defeated. To ensure natural colours and avoid colour manipulation, it is a very crucial step that defines the mood of the image.
A word of advice would be to have the lights placed on the ceiling that is inclined towards the photos and another light at the ground that shoots the light towards the photo. If lights are kept in the center of the ceiling or run horizontally, then the shadows will corrupt the images.
Framing and picture quality
Avoid using gaudy frames and taundry mounts. Remember that nothing should distract the viewer from the image.
There are no rules as such to use any standard image sizes or frame thickness but it's not a bad idea to maintain uniformity.
Picture quality is really important!! So, always use a good printing service; zoomin.com is one such alternative to get reliable in time service, with prints of international quality at highly reasonable prices.
Ambiance of the hall
A clutter atmosphere and rock music is definitely a big NO for an exhibition. Anything that distracts people's attention from the work towards it shouldn't be present in the room.
Light instrumentals coupled with a room painted in subtle colours should be ideal. But again, I would say, there is no rule of thumb. So go out and experiment!
Pricing your pictures!
This blog is too limited a space for this vast topic. But don't worry, we will come up with this in a couple of days. So, stay tuned! (Winks)
Arrangement and positioning
Get a floor plan!! It is very important that there is a sense of arrangement and a thought runs through the observer's spine when he/she follows through your work.
If you have a theme in mind (which you MUST), direct viewers to the next photo through the one before. Always make sure that the photos are placed at the eye's length so that the viewer's don't have to bend or stretch in order to see the image properly.
A bit of capitalism in you won't affect your artistic excellence and will also try to keep your pocket heavy. Just like you wish to be recognized in the endless sea of photographers, there are many companies out there who would love to spread their name as well. In the era of startups, they are not difficult to find as well.
Marketing your exhibition in advance
Never hesitate to do this to the full extent possible. You will not cherish an empty hall when you have spent thousand of man hours working for it. eg. Use Postcard, social media, posters etc. Hire digital marketing teams if you can!!
This should always be your motto. You are spreading awareness and smiles, so cherish them.
All the pictures are from pexels.com
Written by Shraddha Ghosh for WorldPhotographersClub.com
Cover Photo By Søren Astrup Jørgensen