A good caption is necessary for the audience to understand the story you want to tell through a photo. Sometimes, a caption can make a common photo seem outstanding. It is not easy to find the most suitable caption for a photo. It requires brainstorming, research, and creativity.
Here are the top 4 tips you should follow to add a great caption:-
Be conservational in your tone:-
Try to have a conversational tone in your caption. It doesn't mean that you should write informally. Just use simple words that convey the message directly and don't make the audience guess. Think about the background of your wider audience, and consider whether all of them will be able to understand the caption or not. Also, make sure the tone of your caption goes well with the theme of your photo. For example, if you add a sarcastic caption in the photo of a sensitive issue, chances are there for you to be misunderstood and criticized. Use present tense to give the photo a fresh impression.
Know your audience well:-
Before selecting a caption, you have to be clear about who will read it. What are their social status, age group, and interest? You need to have a caption that enhances the clarity of your photo for them. Consider the platform your photo will be published in, too. If it is for social media, you can be as creative as you want, with the sole goal of increasing engagement. You must adhere to the character limit of captions imposed on different social media platforms too. If it is for a high-end magazine, your caption should be sophisticated.
Find out your purpose in captioning
You must know why you are adding a caption to a photo in the first place, to create a successful one. While the task of captioning might seem an obvious process of photography, the reasons might be completely different. Do you want to give particular information to your audience? Do you want to explain the theme a bit? Or you might want to grab the attention of your audience through the caption. Write according to your objective. Consider what you want to tell the audience through your photo. Make sure your caption complements your photo fully.
If nothing works, try these two
Even after brainstorming for long, you might not end up with a creative and attractive caption. In such cases, choose either of the two most common ways of captioning. First, choose an apt quote. Do not forget to add proper credits to the proper authority or person. Using a famous quote or even proverb as your caption will help your audience to understand the concept. Second, write down whatever comes to your mind when you see the photo. Do not be too creative to overcomplicate it. For example, you can add the simple caption 'Life is here' to your photo of a beautiful landscape because you had this thought after seeing it at first.
Written by Sanga Basu, Content Writer, WPC.