Are you a struggling photographer? You are talented, hardworking, clients are happy with your work, but still, you are facing difficulties to find new clients. On the other hand, you see many photographers who are not as capable as you are, yet they are bagging new assignments one after the other and earning much better than you. If it's your scenario, then you're at the right place. Read this article thoroughly to know what marketing strategies they adopt, follow the instructions thoroughly, and see the magic!
What are the top 4 awesome marketing strategies for photographers?
Build a strong network on Instagram:-
Instagram is a great platform for you to showcase your work to the world. Share as much of your photographs as possible, with proper captions and hashtags. Increase your followers by interacting with them. If you have a website, add the link of your Instagram as well as other social media accounts to broaden your network. You can also follow popular photographers, and observe their marketing strategy in detail, along with their works. Many times, potential clients go through the works of photographers on Instagram before hiring them. So, give importance to Instagram as a marketing tool as you give to your portfolio.
Focus on Google My Business Listing:-
Google My Business helps business owners to get clients from their locality. If you use Google My Business (GMB), Google will place your business on its search results. Local clients would easily find you on Google. They will be able to locate your business address on Google maps too. You need to write a good business description on the GMB listing. Also, encourage every client whom you serve to post their feedback on your GMB listing. You can write SEO-friendly posts to promote your business, showcase your photos, and attract your potential local customers.
Spend on Facebook and Google ads:-
In today's world, online advertising is very much important to grow your business. Facebook helps you to get genuine clients when you run paid ads on it. These ads are specific to potential clients. With its geotargeting feature, Facebook ads attract local clients for you. Google AdWords is another tool to promote your business. Use long-tail keywords to reach a specific target audience who will click for genuine reasons only. It is important because, in Google AdWords, you need to pay for every click on your ad.
Work on your website:-
To have a sustainable photography business, there is no other way than to have your website promote it. Blogging will help you to get newer clients, and engage them. Make sure your website is SEO optimized so that its contents get placed on Google's first page whenever a user searches on it, and you get enough organic traffic. You can share your experiences of shooting, tell about your journey and mission. The goal is to create a personal brand so that potential clients get to know you well even before hiring you.
Last but not the least, if you are an absolute beginner, set a target to become a Google trusted 360 photographer, and work for that. Once you become one, you will start getting assignments from local businesses. It will be a great beginning to your career. If you follow all the tips mentioned above, you will never need to worry about getting new clients ever.
Written by Sanga Basu, Content Writer, WPC.