If you own a photoblog, you probably know the importance of email marketing to gain a sustainable customer base. You need to constantly tell your potential clients about your services, offers, and USP that makes you stand out from the crowd of thousands of photographers of your niche. And email marketing is a great way to do that. You get to build a strong relationship with your target as well as existing clients through email marketing. You can also connect with your social media followers outside the platforms. In this article, you will know the top tips to plan an email marketing strategy successfully.
How Should You Plan Your Email Marketing Strategy As A Photographer?
Write Compelling Emails
Write such an email that would grab the attention of the readers immediately. One of the ways to do it is to identify a problem commonly faced by the majority of your target audience and briefly mention how your company can solve it, in your email. Make sure your subject header is creative enough to make the receivers open it, out of all other updates. You should always summarise the content for email preview. If you lack inspiration, you can make a list of the most successful competitors of yours, sign in to their newsletters, and analyze their emails regularly. But do not imitate their strategy exactly. Remember, the more unique your email subjects and contents are, the more chances are there for your email to be read.
Customize Your Emails
Research has found that people get the feeling of one-to-one personal conversation when they get an email addressed to them with their first names. So, never miss the opportunity to place your individual client's name in the email. It will make them feel that the email is designed particularly for them. But you should also establish an automated email whenever necessary for the potential clients who sign up for your newsletter.
Schedule the Send Time Carefully
You should stick to a particular time to send the emails. The same goes for the frequency of emails. To identify the time your target audience is most likely to open the newsletters, research properly. Though the study shows that the majority of people check their email twice a day, the time they reach the workplace and during lunch, you should track the active hours of your target audience. You can experiment with the timing by sending the emails at different times of the day, and seeing the responses. Stay consistent with the timing and frequency of sending the emails.
Make Sure Your Email Is Error-free
Your impression depends on the way you present yourself. So, if your content has a grammatical error, your readers would take no time to throw out your company, and unsubscribe from your newsletters. You can rely on Grammarly to have error-free content. Your email should be easily read. You can check the readability of your content with the Hemingway desktop app. Rewrite the long, winding sentences that are difficult to read.
If you are a beginner, it might seem overwhelming for you to create an email that gets a response. So, before you proceed with creating your email marketing campaign, plan well. Make sure you have the list of your target audience, sub-categorized into specific groups based on the different services you provide. Know your goals too- whether you want to increase sales, attract the attention of your customers to a new service, or build brand awareness? According to your goal, decide exactly which information you want to share. Make sure the contents have variety.
You can use an email provider to track the success of each of your emails. You would know which emails are opened, and which links are clicked more than the others. It will help you in the long run, to plan a successful email marketing campaign.
Written By Sanga Basu, Content Writer, WPC.