Is being a good photographer enough to start a stable business with your craft that you have been nurturing for years? In this blog, we are looking at some key aspects other than photography to help you build your brand around your passion and get started with building a solid clientele and market reputation.
We are establishing a borderline here that you ought to be a good photographer and these tips would only be useful once you truly believe that your skills and services are worth commodifying. With that being established, let us walk through some practical do’s of building your passion into a good business.
Identifying your niche:
First and foremost, you need to figure out your niche, build a solid portfolio around it and let the word spread. Too concise? Let us elaborate:
- Figuring out the niche of photography you can do the best and enjoy doing should be one of your focal points as you try to turn yourself into a brand. You have to have a specialisation.
- Building a portfolio of the pictures around the niche you have chosen would have you earn credibility and show off your best pictures to the world. Your clients would be able to make a better decision and perhaps even avail more services than they might initially want.
Market needs and adaptation:
The market is dynamic and ever-changing. Just like the trends in photography that tend to change, every year/month/day or perhaps a minute so does the demand and supply in the market. The key to winning in this contemporary world of ever-changing needs is adaptation. Adapting to the latest trends, edit methods and industry-standard would gain you a solid edge over your competitors.
There is no absolute competition but relative:
There is no rocket science involved when we say that people buy based on their emotions and how deeply they are invested in a certain thing. The more you give to people to relate, invest and associate with your brand, you would be heading towards longevity and a loyal clientele.
- Signing people up for newsletters can get them connected to you and they would know what’s happening around your domain.
- Providing free value and answering all the queries in as efficient and as receptive manner as possible would earn you good feedback and free marketing.
- While people would only avail services, the overall experience is where you have to gain the edge and get them invested. Offering coffees, cookies, etc. would substantially have you leave a good impression on your clients and perhaps get them invested.
- Creating a storyline around your work, documenting your work and keeping your social media feed active to give people a glimpse into your work life would have you get them invested in your brand.
There you go:
The tips mentioned above would help you kickstart your journey of establishing your work as a seasoned photographer who is a brand. While you are at it, just remember this process is going to be of years and the results would not yield for you in days. Have patience, be persistent and you would have your brand building slowly and steadily towards longevity, relevance and creating an impact.