The more active you are on Instagram the more chances are there for your potential clients to find you out and give you assignments. Your fellow photographers can also connect to you for a collaboration. Your work might inspire millions of aspiring photographers. But sometimes, even after posting good photos on the instagram, photographers do not get a good reach and engagement. If you are one of them, you should read this article to know about the 4 correct ways to use Instagram.
Here are the top 4 tips for you to use Instagram as a photographer:-
Connect with the audience
Social media is all about engaging your audience. Post your work every day. Unlike a portfolio, you can choose anything you wish to post, be that photo from your genre or not. It will also show how versatile you are, in an informal way. You can add the behind the scene photos to show how hard you worked to create your masterpiece. The audience loves to see these types of pictures. It will inspire budding photographers too. The potential clients would also get to see what your working style is. Focus on your bio as much as you do on the photos that you post because the visitors of your profile will come across that first. Mention your email id and location so that the right people can contact you directly.
Add the correct hashtag:-
Hashtags play the role of searching for something and finding your work out of thousands. To increase your reach and engagement, you need to know how to add correct hashtags. It is generally advised not to use too common and vast hashtags like #photography, #interior, or #dog when it comes to Instagram. It will show millions of photos and will continuously add new photos under these hashtags. So the chances are, yours will never be found out by the users. You need to research a bit to find out the hashtags that are specific, regularly searched but not overused. For example, you can add hashtags like #whitepoodle for a photo featuring a white-colored poodle breed, instead of #dog. A golden rule for setting hashtags is not to use one that has already been used more than 250000 times. Try using less than 15 hashtags in your post.
Timing is very important:-
Consistency of posting is very important in Instagram. You should publish your photos regularly, preferably at the same time. If you find time to post only on the weekends, stick to that. Do not keep posting on the weekdays suddenly because you have got some free time. But remember that the more regular you are in posting photos, the more engagement you get. Social media experts recommend posting a new photo every 3 days because that helps in getting a global reach.
As stated above, you need to be consistent with Instagram. Once you build a good follower base, do not change the kind of photos you post too often, because the audience chose to follow you seeing a particular genre of the photo only. If you want to post photos of different genres to show your versatility, do that following a pattern, like once or twice a month only. You need to reply to the comments consistently as much as possible. Comment on other photographer’s photos too. It’s a great way to build rapport.
If you follow these 4 tips mentioned above, you will surely get your desired reach on Instagram and flourish your career.
Written by Sanga Basu, Content Writer, WPC.