Flat lay photography is a specialized technique of making a 3D object appear 2D, which has been used in different fields of photography for ages. It works best to draw the attention of the viewers to the subject in an aesthetic manner. There are many possibilities for experimenting with Flat lay photography. Yet not many people know about this technique. Read this article till the end to learn about flat lay photography in detail.
Everything You Should Know About Flat Lay Photography
What Is Flat Lay Photography?
Flat lay photography refers to photographing objects laid on a flat surface. Such photos present the objects in an organized manner. The flat surface plays an important role in these photos. So, the photographer gets enough room for creativity in choosing the surface, in terms of its color and texture. As it gives the objects a two-dimensional appearance, such photos are taken from above, from a bird's eye view. The history of flat lay is much older than what you might assume. It can be considered a modern form of the photogram. It is a photographic print created by laying multiple objects on photographic paper. When light is flashed on this paper, it exposes the entire paper except for the portions with the object's print. After developing the paper, the print of the objects is seen in white on the black image.
What Exactly Does Flat Lay Photography Do?
Flat Lay Photography is a fantastic art form of exhibiting the subjects with a minimalist effect. The photographer selects the subject first and then picks out the right surface to put them on. The surface complements the subjects in a way that the beauty of the subjects emerges all the more. To put it simply, flat lay photos create a visual story through common objects laid on a surface side by side.
Which Genre Flat Lay Photography Falls In?
Actually, the use of flat lay photography techniques cannot be confined to just one genre of photography. The mostly used genre is product photography, followed by fashion photography. It is also used in food photography. In fact, there is no advertising media where flat lay photography has never been used. The flat lay photography technique is considered a useful branding tool. It is because it taps the emotions of the viewers in the most simplistic way. It also emphasizes the product directly, without any exaggeration, which makes the products or food appear more 'real' to the viewers. It also reduces the expenditure on creating grandeur settings. Many food delivery apps or restaurants hire photographers to click the photos of their food with the flat lay technique.
Where To Use Flat Lay Photography?
Though only the 3 common photography genres where the flat lay photography techniques are generally used- product photography, fashion photography, and food photography, are mentioned above, you can practically use these techniques anywhere you find them to be applicable. If you are a photojournalist, you can even click the same objects on different surfaces and tell completely different stories. The same goes for documentaries.
Written By Sanga Basu, Content Writer, WPC.