YouTube provides a great opportunity to earn a handsome amount of money. As a photographer, you have plenty of options to start a YouTube career. You can reveal how you shoot live, teach various photography skills, show your work, etc. But before starting a YouTube channel, you should know about the mistakes most beginners make, which hampers their success. If you are serious about making YouTube a way of generating income, read this article carefully.
Want to start a photography YouTube channel? Don't make these 3 mistakes
Not choosing a theme
YouTube is one of the biggest platforms for entertainment, as well as teaching. So, even if you want to teach photography skills through your channel, make sure the videos are not boring. Whatever your contents are, they should be aligned with the theme of your channel. If you are confused about the theme, consider what you want to offer to your subscribers. Why would they watch your videos leaving the rest? If you think in this way, you will find your USP. It is important to find out because out of the millions of YouTube channels, only the ones that have stood out succeeded. Write the purpose of your channel on the 'about page' carefully. Many serious viewers subscribe to a channel only after reading this page, to find the channel is helpful for them enough. Be a little derailed in the description. You can also create a trailer of your channel to be displayed on your channel's home page. Rely on organic subscribers. It will take time to get enough subscribers to monetize your channel. But if you use paid methods to get subscribers, chances are, your videos will not be watched enough, and you will not achieve the goal of 4000 hours of watch time.
Not focusing on branding
Many good photographers think they do not need to focus on publicizing as long as they are creating videos of great quality. But the reality is, your work doesn't say it all at least as much as you think it does. Branding goes side by side with video creation, on YouTube. You must market your work to all the social media platforms, and on your website, if you have one. Create a brand, and use its name and logo everywhere. Use the best picture you have ever clicked as your channel art to attract potential subscribers. It will be very helpful if you spend time learning YouTube marketing techniques. If you can't, consider hiring an expert.
Not creating a schedule
If you do not upload your videos schedule-wise, your channel will never be successful. According to the YouTube algorithm, your videos get more views when they are published at a particular frequency. Decide how many videos you will be able to publish in a month first. Consider the time for shooting and editing along with your other responsibilities. Whatever number you decide, stick to that. If you publish one video a week, do not rush to upload 4 only because you have plenty of time in a certain week. If you follow your schedule, your potential subscribers will get familiar with it, expect a new video on the due date, and watch it. Stay consistent with the time of publishing too.
Written By Sanga Basu, Content Writer, WPC.