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3 Tips to Start a Photography Business

Published by WPC Official Account on Feb'16,2022

0 | 190


3 Tips to Start a Photography Business

WPC Official Account
0 | 190 | May 18, 2022

When you first get into photography, you probably don't think about making a career out of it. Many start off as hobbyists until they realize that it can be a viable income stream too. Our article on ‘5 Best Ways to Earn Money as a Photographer at Home’ provides a few suggestions on how you can do so — such as selling photos from your portfolio as stock images or starting a YouTube channel to stream tutorials. But another thing you can try is making a business out of offering photography services. Annual earnings of full-time photographers differ, but they typically range between $30,000 and $75,000.

However, starting a photography business is more than having the right skills and equipment. Below are some tips to help you get started:

Create your brand

Branding helps potential customers recognize your work apart from those of other photographers'. When creating your brand, an important thing to actually think about is your distinct style. This will help you have a cohesive visual identity. Photography Life’s pointers on finding your personal photography style suggest paying attention to several factors that can influence your style — including subject matter, color, lighting, and composition.

If you like taking photos of people, would you rather set up shoots or capture your subjects in real moments? Having a color palette can also make your photos stand out. You can then use that color palette to create your logo. Your equipment can define your style as well, such as whether you use a DSLR or film.

Network and follow-through

Sometimes, it’s not what you know but who you know that can help you find opportunities for your business, especially in the creative space. Outside of your existing circle of family, friends, and acquaintances from school and work, you can find new people through conferences, job fairs, and other similar events. However, it's not enough to simply connect on LinkedIn or exchange business cards. You should learn to proactively maintain those connections.

As seen in a post on maximizing networking connections by LHH, you should interact with your network and be an active part of the community. By doing this, it allows you to stay up-to-date with news and trends relevant to your industry — such as new equipment or techniques you can try. You can also offer value, such as sharing insights on your skillset, your industry, or the way you work. This can impress and even engage interested people.

Promote on social media

Social media is a great place to promote. However, you need to choose your platforms carefully, and it’s best to stick to only around two channels and use them consistently. Among all the social media platforms, Facebook is the most widely used. But as a photographer, you’ll want to choose a more visual channel. Some options you can choose from are Behance, Flickr, and of course, the most popular of the highly visual platforms, Instagram.

What’s great about Instagram, in particular, is it’s popular not only with creatives but with the general public as well. This helps you reach many potential clients. Some advice on using Instagram by PetaPixel includes being authentic. Skill is important, but it’s better to showcase your personality as well, rather than making Instagram into a kind of portfolio — such as if you’re passionate about environmental issues or if there are any behind-the-scenes shots you’d like to share. You can achieve a balance of personal and professional, which will add depth to your profile. This way, people will know not only what photos you take, but what it would be like to work with you.


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When you first get into photography, you probably don't think about making a career out of it. Many start off as hobbyists until they realize that it can be a viable income stream too. Our article on ‘5 Best Ways to Earn Money as a Photographer at Home’ provides a few suggestions on how you can do so — such as selling photos from your portfolio as stock images or starting a YouTube channel to stream tutorials. But another thing you can try is making a business out of offering photography services. Annual earnings of full-time photographers differ, but they typically range between $30,000 and $75,000.

However, starting a photography business is more than having the right skills and equipment. Below are some tips to help you get started:

Create your brand

Branding helps potential customers recognize your work apart from those of other photographers'. When creating your brand, an important thing to actually think about is your distinct style. This will help you have a cohesive visual identity. Photography Life’s pointers on finding your personal photography style suggest paying attention to several factors that can influence your style — including subject matter, color, lighting, and composition.

If you like taking photos of people, would you rather set up shoots or capture your subjects in real moments? Having a color palette can also make your photos stand out. You can then use that color palette to create your logo. Your equipment can define your style as well, such as whether you use a DSLR or film.

Network and follow-through

Sometimes, it’s not what you know but who you know that can help you find opportunities for your business, especially in the creative space. Outside of your existing circle of family, friends, and acquaintances from school and work, you can find new people through conferences, job fairs, and other similar events. However, it's not enough to simply connect on LinkedIn or exchange business cards. You should learn to proactively maintain those connections.

As seen in a post on maximizing networking connections by LHH, you should interact with your network and be an active part of the community. By doing this, it allows you to stay up-to-date with news and trends relevant to your industry — such as new equipment or techniques you can try. You can also offer value, such as sharing insights on your skillset, your industry, or the way you work. This can impress and even engage interested people.

Promote on social media

Social media is a great place to promote. However, you need to choose your platforms carefully, and it’s best to stick to only around two channels and use them consistently. Among all the social media platforms, Facebook is the most widely used. But as a photographer, you’ll want to choose a more visual channel. Some options you can choose from are Behance, Flickr, and of course, the most popular of the highly visual platforms, Instagram.

What’s great about Instagram, in particular, is it’s popular not only with creatives but with the general public as well. This helps you reach many potential clients. Some advice on using Instagram by PetaPixel includes being authentic. Skill is important, but it’s better to showcase your personality as well, rather than making Instagram into a kind of portfolio — such as if you’re passionate about environmental issues or if there are any behind-the-scenes shots you’d like to share. You can achieve a balance of personal and professional, which will add depth to your profile. This way, people will know not only what photos you take, but what it would be like to work with you.